49 percent of e-retail marketers rate email as more effective then other marketing strategies. --Internet Retailer, E-Retail Report, February 2005
 Email marketing is popular with companies because:
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It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.
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It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
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It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
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It is easy to track. An advertiser can track bounce-backs, positive or negative responses, click-throughs, rise in sales.
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Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them.
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It has been proven successful when well done.
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When most people switch on their computer the first thing they do is check their email.
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Specific types of interaction with messages can trigger other messages to be automatically delivered.
78 percent of people have made a purchase as a result of an email marketing campaign. --DoubleClick's Sixth Annual Consumer Email Study, 2005
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